As the reality of the newly announced iOS 8 permeates through the mobile app landscape, companies within the industry are starting to discuss their thoughts and plans as they relate to the new operating system.
Urban Airship provided its thoughts and plans in relation to the new iOS. Concerning interactive notifications and widgets, the company recently stated in a blog post, “Both interactive notifications and the option to add widgets are going to quickly become a standard practice for companies that rely on push messaging today. Beyond making sure that the relevant parts of your business can communicate at the right time with your users, having an infrastructure able to handle millions of users interacting in a real-time fashion with interactive notifications and widgets is essential. Mobile experiences should be flexible and adapt quickly to consumer expectations, as well as to a business' growing needs and evolving use cases.”
The company goes on to discuss how Apple’s interactive notifications (and Android’s rich notifications) offer a higher-level of messaging precision, as users’ own clicks and a business’ marketing automation workflows deliver the type of responsive, streamlined experience that mobile end-users are quickly coming to expect. The post also discusses the potential widgets will provide developers to communicate with users providing immediate, non-intrusive information on home screens.
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