Unity has just launched the latest version of their Ads SDK, and it’s a doozy. The new Unity Ads SDK 3.0 introduces personalized placements, as well as two new ad formats: Augmented reality and Banner ads.
Personalized placements are particularly noteworthy. Now in open beta, personalized placements tie ads and in-app purchases into the same auction, serving the format that is most relevant to each individual user based on their individual player behavior. During the personalized placements closed beta, Unity observed an average 15% increase in revenues across the board for beta participants.
To participate in Personalized Placements, you need to use Unity Ads and IAP promotion.
To get started, download the Unity Ads SDK 3.0 in the asset store.
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