Tremor Video, a provider of technology-driven video advertising solutions, has launched a screen agnostic (all-screen) optimization offering for online video advertising.
Using Tremor Video’s
VideoHub technology, users can place a single video ad campaign that will be programmatically delivered where it works most effectively, ensuring the ad is delivered to the right viewer at the right time wherever they are watching video online, whether on desktop, tablets, smartphones or connected TV.
Tremor Video’s optimization is completely automated, eliminating the need to predict the right amount of budget to allocate to each screen. It provides the ability to set a campaign goal and let the technology deliver the optimal mix across all devices. During a campaign, VideoHub’s algorithm is continuously learning and optimizing the delivery of ads to maximize campaign performance.
Users can choose a key performance indicator (KPI) for which they want to optimize a campaign. VideoHub then monitors the campaign in real time across 15 signals associated with each ad occurrence, getting smarter about what is driving success. VideoHub uses what it’s learning to continuously refine and optimize ad delivery over the course of a campaign flight and maximize performance against a chosen objective.
When a viewer engages with an ad, VideoHub analyzes the signals associated with that ad occurrence and optimizes delivery of the campaign to find similar ad occurrences. With CPE pricing, customers only pay when a viewer engages. VideoHub’s proprietary heat map provides visual verification that engagement actually occurred.