Track installs and user engagement with AWS app reports

Staying informed about how your app is performing across devices and marketplaces is essential for optimizing your strategy. The latest data on app installs is now available, offering valuable insight into recent trends. With the Acquisition report, you can evaluate how your app is being discovered and installed, especially on Fire TV.

Track installs and user engagement with AWS app reports

The Acquisition report focuses on Fire TV app data and helps developers understand how their app installs are trending week over week. This report highlights:

• Marketplace breakdown - See where your users are coming from.
• Device-type comparison - Determine which platforms are driving the most downloads.
• Overall install volume trends - Assess performance shifts and seasonal patterns.
   

Sample view from the Engagement dashboard

Go Beyond Installs: Track Retention and Usage with the Engagement Report

While installs are important, long-term success hinges on user engagement. That’s where the Engagement report comes in. Available for both Fire TV and tablet app data, this report provides a detailed look at how users are interacting with your app after install.

Key Engagement Metrics You Can Track

The report features essential KPIs that help you measure active usage and retention over time:

• Daily Active Users (DAU): The number of unique users who opened your app on a specific day.
• Weekly Active Users (WAU): The number of unique users who opened your app in the past seven days.
• Monthly Active Users (MAU): The number of unique users who opened your app in the past 28 days.
• Stickiness Ratios: Retention metrics that show the frequency of return visits, using DAU/MAU and WAU/MAU ratios.
   

These metrics help you answer critical questions, such as:

• Are users coming back to your app regularly?
• How sticky is your app experience across device types?
• Are changes in app usage aligning with updates or marketing campaigns?
   

Turn insight into action

Both the Acquisition and Engagement dashboards are vital tools for evaluating the effectiveness of your app’s marketing efforts and overall performance throughout release cycles. Use them together to:

• Diagnose sharp changes in usage or install patterns
• Align product updates with user behavior
• Monitor retention before and after campaigns
• Compare Fire TV vs. tablet trends to prioritize platform optimizations