TikTok ban effects

Posted on Tuesday, August 25, 2020 by FREEMAN LIGHTNER, Marketing Editor

As you'll know, President Donald Trump signed an executive order to effectively ban TikTok in the US by mid-September, causing waves of panic amongst the TikTok community.

With top creators able to charge thousands for brand collaborations and sponsored posts, 777 broke down the numbers to present to you the biggest potential losers.

The top 10 U.S creators who stand to lose the most are:

1 Charli D'Amelio $4,668,000

2 Addison Easterling $3,288,000

3 Zach King $2,814,000

4 Loren Gray $2,772,000

5 TikTok $2,766,000

6 Spencer X $2,412,000

7 Michael Le $2,172,000

8 BabyAriel $2,070,000

9 Dxdml $2,004,000

10 Will Smith $2,004,000

In total, for the top 100 US creators, a staggering $112,968,000 is forecast to be lost per year because of the ban.

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