Snap Mobile Launches Rich Media 5

Posted on Wednesday, July 31, 2013 by RICHARD HARRIS, Executive Editor

Snap Mobile, the mobile advertising division of Pixel Media, today has announced the launch of Rich Media 5 (RM5), a set of eleven standardized mobile display rich media ad formats using HTML5 with interactive built-in touch gesture and native smartphone functions built-in. The new service brings the same level of interactivity and engagement available on desktop ads to mobile, allowing advertisers to design and deploy ads quickly using materials as simple as JPEG files. The eleven standardized design modules offer interactive touch gesture and native smartphone functions include taping, swipe, move, touch, flick, spin, real time clock, maps integration, mobile video and more. The service is available for deployment on Snap Mobile's app network and is free to advertisers.

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