Smaato has released updates to its SPX publisher platform adding a new management API to better facilitate mobile publishers and app developers ability to access and use Smaato to monetize their apps and mobile websites.
With programmatic access to all SPX functions, the SPX Management API, along with the existing SPX Reporting API, provides the ability to connect Smaato’s mobile monetization platform to their internal Content Management System (CMS) or other enterprise applications.
With the SPX Management API, publishers have more control over their mobile advertising strategy with the ability to change floor prices at any time and create or pause line items within their CMS or internal systems, keeping all monetization efforts in one place.
Smaato’s platform offers a free publisher ad server (SPX), global real-time bidding (RTB) demand and integrated network mediation, support for direct-sold and private exchange deals, and dynamic demand technology. Smaato also supports built-in native and video advertising, plus rich media, interstitial and standard banner ads.
Smaato currently serves up to 10 billion ads each day, reaching one billion unique mobile devices globally each month, and works with 90,000 app developers and mobile publishers.