Data removal company Incogni analyzed the top 1,000 paid and unpaid apps available on the Google Play Store to discover the apps’ privacy and security practices.
The study highlights that free apps share an average of 7 times more data points than paid ones. The same goes for popular apps (with more than 500,000 downloads), which share, on average, 6.15 times more data points than less popular apps. Altogether, this data confirms the common belief that free apps aren’t free: you pay with your data.
The biggest offenders when it comes to categories are shopping and social media apps. Shopping apps share the most data at 7.71 data points on average per app. Meanwhile, social media apps collect the most data, with 19.18 data points collected on average, but declare to share only an average of 6 data points. Whether social media apps are completely transparent remains to be researched.
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