OfferCraft, a software company that uses artificial intelligence and gamification to better target advertising, is expanding into Asia. Their executives will be doing presentations at the Global Gaming Expo Asia (G2E) from May 16 to 18 at the Venetian Macao Resort Hotel at Stand 961.
“We’re thrilled about our Asia debut,” said OfferCraft CEO Aron Ezra. “Our software makes marketing offers and employee incentives far more likely to be used - we often improve participation rates by over 300 percent. That means our clients can spend less to earn more, driving far higher profits.”
Their artificial intelligence tools allow offers, coupons, and rewards to change themselves into something different if they’re initially ignored. So if an incentive fails to motivate someone, that person might see their reward or offer transform into something more tailored to their specific desires.
“The results speak for themselves,” Ezra said. “When you compare a traditional static offer to one of our OfferCraft-powered incentives that can think and evolve in hundreds of different ways, you quickly realize that it’s impossible for a conventional offer to perform as well. This is the future.”
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