Nexmo has released a beta version of its new Chat App API that allows companies to communicate with mobile users one-on-one on their preferred chat application.
The new API consolidates all chat messages into a company’s existing communication platforms, eliminating the need to manually manage communications over individual chat applications. The Chat App API does this automatically by detecting and connecting messages with the appropriate chat application in real time. This allows a publisher to send one message and have it appear on all relevant chat applications at once.
Nexmo is also working directly with each chat application to ensure messages appear correctly on all platforms, and inform publishers which features are available on each chat application. Through Nexmo's existing carrier relations, Nexmo is familiar with the cultural restrictions and will make it clear when those restrictions are in play to help navigate technical, legal and cultural obstacles that can prevent companies from engaging consumers on all chat applications.