Mozilla has announced that Tappx, an open cross-promotion community for app developers, will offer its no-cost advertising service to Firefox OS developers.
Tappx is based on a collaborative sharing economy, where members host advertising on each other’s apps. Tappx runs on credits (called Tappix) that are earned whenever a developer advertises another member’s app. With these credits, developers can launch no-cost promotional campaigns.
Firefox developers can begin exchanging advertisements after integrating a JS SDK and configuring their ad campaign. An intelligent algorithm matches apps with the best affinity to maximize download ratios.