Mocean Mobile Debuts Mocean Mobile Exchange

Mocean Mobile has announced the Mocean Mobile Exchange to connect customers on both supply and demand sides. The new exchange will integrate the demand-side sources within the Mocean Mobile platform in a parallel bid environment.

Apps, publishers and ad networks will have the ability to access each other in real time using the Mocean Mobile Exchange dashboard via real time bidding (RTB). Advertisers will be able to access and bid inventory on the Mocean Mobile and Mojiva platforms and publishers will be able to augment their fill and monetization strategies with increased access to more RTB demand.

More than 100 demand side providers are already integrated with the Mocean Mobile ad-serving platform and are moving to a bid environment.