Mobile Posse in conjunction with Phoenix Marketing International released a study entitled, “The Appnostic Journey: How Changing Behavior is Creating New Opportunities,” that examines the intent and motivations of mobile device users - from the moment they begin the user journey.
Consumers unlock their smartphones an average of 70 times a day - and each time it starts a journey. Many times the destination is known - to send a text, order food delivery, etc. But increasingly, consumers are unlocking their phones with no predetermined destination – a state of mind the report defines as being “Appnostic.” Appnostic user behavior creates lucrative opportunities for smartphone OEMs, wireless carriers, innovative startups and mobile advertisers that understand and act on the reality that the mobile journey begins with each single unlock.
“Mobile behavior is changing quickly and the result is a massive opportunity to make smartphones that better serve the needs of today’s on-the-go consumer,” said Jon Jackson, Mobile Posse CEO. “The companies that solve for this opportunity can make billions by delivering mobile content discovery experiences that users want.”
Mobile content discovery presents an immediate opportunity for wireless carriers and OEMs.
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