Millennial Media Reports Apple iOS Devices Still Tops When Considering Impression Share

Posted on Monday, September 9, 2013 by STUART PARKERSON, Global Sales

In the Millennial Media Q2 2013 Mobile Mix mobile device index, which ranks impressions across device platforms, Apple is still the top manufacturer.

The index is based on Millennial Media's platform and campaign data and ranks the top 20 mobile devices (smartphones, feature phones, tablets, and other connected devices). Apple, with three of the top four devices, led with 39% of impressions followed by Samsung with 26% with seven devices in the top 20.

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