San Francisco (GDC) & Berlin– March 27, 2013 – HitFox Group continues its fast growth in the $25 billion mobile and online game distribution market. Only half a year after its start, AppLift, one of HitFox’s portfolio companies, delivers more than 1M quality users in one month for its largest partner and rapidly executes on mainstream and niche market campaigns all over the globe.
Michael Pachter, analyst with Wedbush Securities says about HitFox, “these guys are smart, focused and they’ve been in the games business a while – they know their stuff. They address a problem that everyone has – everyone. Discovery and driving users on a mobile platform is nearly impossible and anyone who makes discovery easier for the consumer is doing the world a favor.”
With the cost of user acquisition on the rise (up 47% in Q4 2012, Source: Inside Social Apps), HitFox has developed cost-saving ways to deliver engaged users to mobile and online game publishers. “We are using AppLift to bring new players into our mobile hits like Diamond Dash, Bubble Island and now Monster World. Based on the excellent initial results we are looking forward to extending our partnership in the future!” said Jan Miczaika, Head of Operations at Wooga.
AppLift draws from a diverse and international base of thousands of high quality traffic sources, such as numerous game review websites. The aggregated, worldwide reach of these affiliate partners is massive. This enables AppLift to connect users to games they love and publishers to loyal customers. Marvin Brischke, Head of Mobile Marketing at XYRALITY confirms, “AppLift provides us with quality users for our iOS and Android games by looking beyond the initial install, by optimizing engagement as well as monetization.”
HitFox also offers custom tailored services for medium and smaller games publishers or niche marketing for large publishers. HitFox’s portfolio is currently active in more than 100 countries worldwide. With its reach growing constantly, HitFox acquires users in classic games markets like North America, Europe and South Korea and in more unusual locations such as Brazil or Saudi Arabia.
HitFox Group CEO Jan Beckers states, ”AppLift is delivering both quality and scale, whether it’s 1M users per month for our largest publisher or a $3000 test campaign for a smaller company. Our partners have given us immense growth opportunity and we look forward to further co-developing the ecosystem.”
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