According to App Annie’s Q3 2015 Market Index the gap in performance between the iOS App Store and Google Play continues to grow. Its not a one sided affair however, as Google Play’s overall market share continues to dwarf iOS, but from the app revenue side, Apple is a clear winner over Google.
In Q3 2015 the report shows that worldwide downloads on Google Play were about 90% higher than on the iOS App Store, up from an 85% lead in Q2 2015. Emerging markets including India, Indonesia and Vietnam were primary growth drivers as the population of first-time smartphone owners continued to grow. Sub-$50 smartphones continue to gain prominence in these regions attracting users with very different needs compared to those buying devices priced $200 or above.
App monetization opportunities for iOS developers continues to grow as worldwide revenue on the iOS App Store climbs, now 80% higher than on Google Play, up from 70% in Q2 2015. China is a big driver as iOS download growth has been rising in China ever since the iPhone 6 and 6 Plus were first debuted. In China, games and social video apps were the driving forces for iOS revenue and download growth.
The full report is available at the link below.