Ensighten, an enterprise data and tag management provider, has announced a new version of
Ensighten Mobile, its Tag Management System offering mobile app tagging without reliance on a software development kit (SDK).
Ensighten Mobile provides the bypass an SDK offering the ability to compile a mobile app library and submit it to app marketplaces (iOS, Android and Windows Phone 8). Any subsequent app changes, such as tracking new events or A/B testing, can be done immediately.
The platform provides the ability to:
- Deploy a mobile app library in less than 15 minutes
- Publish changes immediately without needing to resubmit to the app store and wait for consumers to download the updated app
- Breakdown data silos by unifying mobile, web and offline data across third-party marketing vendors using the Ensighten Data Layer
- Leverage mobile app data within Ensighten Activate to personalize user content and experiences in real-time across all digital touchpoints
- Test and swap third-party technology vendors