Appodeal has announced that Enhance by FGL now features Appodeal support. This will enable app creators to bring to market products that are already optimized for ad-driven revenues, with absolutely no additional code work required.
Enhance works by allowing developers to inject SDK code into their already compiled iOS and Android apps. App creators can upload their compiled app files to Enhance, which then determines where code can be injected to add a variety of services, such as Appodeal’s in-app ad mediation, other ad services, crash reporting and analytics.
We reached out to Pavel Golubev, CEO of Appodeal to get some insight into the new feature.
ADM: How does using Enhance make it any easier than regular SDK integration, what exactly is different?
Golubev: Enhance by FGL makes it much faster and easier for apps to integrate third-party services including ads,
Pavel Golubev, CEO
of Appodeal analytics, crash-reporting, and now with the Appodeal support, in-app ad mediation. Enhance works by analyzing app binary to determine where code can be patched and injected in order to add third-party services. Any required SDKs and libraries can be injected automatically, in less than two minutes. There’s no extra development effort to try out new services or to upgrade to new SDK versions. The new Appodeal support will enable app creators to focus on their core creative work, while providing added assurance that the products of their labor will generate revenues in a timely manner. This helps recoup outlays, ultimately protecting the app creator’s business.
ADM: Are there any drawbacks?
Golubev: We can’t see any drawbacks to Enhance by FGL’s decision to support Appodeal. In fact, the decision to do so validates a strong understanding of app creators’ most pressing needs. Appodeal has always been focused on shortening time-to-revenue for app creators depending on in-app ads. Appodeal sets a new industry standard by being the first mediation services to offer more than 35 ad demand sources in one SDK, that takes a very short time to integrate. On its own, Appodeal’s SDK is only ten lines of code and takes less than an hour for most app creators to add. Now we are raising our standards again - this new partnership with Enhance brings this timeframe down to two minutes, meaning developers can bring to market apps that are primed to maximize in-app ad monetization, right out of the gate.
Appodeal is a supply-side platform (SSP) that supports real-time bidding and serves the highest-paying ads to app publishers, with a nearly 100 percent fill rate. Going a step further than many other SSPs, Appodeal intelligently optimizes inventories within the same app, creating multiple tiers for these inventories, dynamically setting floor prices and optimizing the price for each impression.
In addition, because many app publishers do not have technical means to connect with advertisers and ad networks directly, they have come to rely on an increasingly complex ecosystem of partners. However, this very network - which is supposed to help the app publishers - actually results in a convoluted payment process that often cuts into revenues, while delaying payments. For app publishers, 'net 30' agreements often turn into 'net 90' or more.
To address this, Appodeal takes a unique approach - actually 'fronting' money in order to ensure that app publishers get paid on-time, and in the currency of their choice, versus paying publishers only after they receive payment from advertisers and other demand partners themselves. This, combined with the Enhance™ integration, make Appodeal an incredibly powerful solution for speeding time-to-revenue.