eMarketer Reports Mobile Ad Gains by Facebook, Google Owns Over 50 percent of Market

According to eMarketer's latest estimates of worldwide ad spending and revenues, Google is the dominant player with 53% of the total market up slightly from 2012. Google is also the leader in total digital ad publishing taking in 33% of all digital ad dollars.

Facebook has seen dramatic mobile ad growth with a 15.8% share in 2013 compared with 5.35% in 2012. The company’s share of total digital ad spending has also grown to 5.41% from 4.11% in 2012.

eMarketer estimates the total mobile ad market worldwide is expected to grow 89% to $16.65 billion in 2013.