Disney sues AI firm MiniMax with Warner Bros Discovery and NBCU

Posted on Monday, September 22, 2025 by RICHARD HARRIS, Executive Editor

Disney, Universal (Comcast), and Warner Bros Discovery have jointly filed a lawsuit against China-based AI company MiniMax, claiming its Hailuo AI service uses copyrighted characters without authorization. The complaint, submitted in a California district court, alleges that MiniMax generated images and videos of well-known characters including Darth Vader, Minions, and Wonder Woman, using them to promote its subscription-based AI service.

The studios contend that MiniMax failed to implement measures to prevent copyright infringement, instead actively leveraging the intellectual property for commercial gain.

Allegations of unauthorized AI-generated content

According to the lawsuit, Hailuo AI allows subscribers to produce downloadable images and videos from simple text prompts. The studios assert that the company presented the service as a “Hollywood studio in your pocket,” effectively using established copyrighted characters to market its platform.

The complaint emphasizes that MiniMax ignored multiple requests to mitigate infringement, suggesting that the company treated these characters as its own rather than respecting U.S. copyright protections.

Legal claims and requested remedies

The studios are seeking financial compensation for alleged profits gained through unauthorized use of copyrighted material. They are also requesting a court order to halt further infringement and prevent MiniMax from offering Hailuo AI without proper copyright safeguards.

This legal action is part of a broader trend of copyright holders pursuing AI companies over unauthorized use of creative works, reflecting concerns about intellectual property rights in AI training and output.


Context of similar copyright actions

This lawsuit follows earlier cases where Disney, Universal, and Warner Bros Discovery filed claims against Midjourney for providing AI-generated content without permission. These actions form part of a wider pattern of legal disputes involving technology companies, publishers, and AI developers, particularly regarding AI’s access to copyrighted material.

Other major tech firms, including OpenAI, Microsoft, and Anthropic, have also faced claims from authors, music labels, and media organizations over unauthorized content use in AI systems.

MiniMax company profile

MiniMax is a Chinese AI firm operating a subscription model for its Hailuo AI service. The company reports over 157 million individual users in more than 200 countries, as well as over 50,000 enterprises and developers across 90 countries. MiniMax has been pursuing a valuation above $4 billion and is among the first Chinese AI companies seeking public listing.

Industry implications for AI content creation

The case highlights ongoing tensions between AI innovation and copyright enforcement. As AI platforms increasingly generate content using existing intellectual property, copyright holders are seeking legal clarity to protect their creative assets. This lawsuit illustrates the challenges in balancing technological development with respect for existing intellectual property laws.

Industry observers note that AI-generated content, especially when commercialized, may expose companies to significant legal and financial risk if proper licensing and safeguards are not established.

Disney sues AI firm MiniMax with Warner Bros Discovery and NBCU

The joint lawsuit by Disney, Universal, and Warner Bros Discovery against MiniMax underscores the growing intersection of artificial intelligence and intellectual property rights. The outcome of this case may influence the way AI companies handle copyrighted content, shaping industry practices for content generation and licensing.

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