AT&T and TransUnion are now offering outgoing calls for businesses that display a brand name and logo on the receiver’s phone - with two new features to improve consumer trust:
Both of these are industry firsts for branded call displays, thanks to TruContact Branded Call Display, powered by Neustar. If a business is participating in the program, AT&T wireless customers will be able to easily recognize and have more confidence in the identity of the caller. This helps customers to decide more accurately which calls they want to answer.
"We’re obsessed with giving our customers secure and trusted calls, so we’re excited to work with TransUnion for a richer, more helpful visual experience. And since we use STIR/SHAKEN verification, our customers will be able to connect with greater confidence to the brands they may want or need to connect with," said Erin Scarborough, AT&T senior vice president of Mass Markets Product Management.
Missed connections are bad for consumers and businesses alike, and consumers want more protection against unwanted calls and fraud, according to a recent TransUnion survey. Respondents said:
"The delivery of Branded Call Display logos represents the culmination of years of collaboration between AT&T and Neustar, now part of TransUnion. We have delivered Caller ID for landlines, evolved to the first generation of branded calling, and now we’ve set the stage for Branded Calls Display logos. This is helping restore trust in the phone to protect enterprises and consumers alike," said James Garvert, TransUnion senior vice president and general manager, TruContact Communications Solutions.
Business customers can visit TransUnion to learn more about TruContact Branded Call Display. AT&T wireless customers don’t need to do anything. Logos will appear on incoming calls from participating businesses and organizations.
On Android devices, a branded logo appears when the phone rings and it also appears on the call details page after the call is missed. On other operating systems, a branded logo appears if the phone is unlocked or facial recognition is engaged.
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