Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, has announced the launch of Brainshark Labs, its incubator for research and innovation, at Microsoft Build 2017, held May 10-12 in Seattle. They will share how they are integrating Microsoft's Cognitive Services and HoloLens mixed-reality simulation technology to transform how salespeople are onboarded, trained and coached to engage in more successful buyer communications.
The mission of Brainshark Labs is to find innovative ways to help sales organizations get better at what they do, by exploring how the latest, cutting-edge technologies can be used to solve sales readiness challenges and improve productivity.
Build 2017, Microsoft's annual developer conference, explores how software continues to transform the world in remarkable ways. Their presentation will focus on how the next generation of sales enablement solutions, including wearable technology, virtual reality and artificial intelligence, to help salespeople better prepare for buyer interactions in a simulated, low-risk environment. The company is also developing solutions that leverage automated machine scoring to help salespeople elevate their performance through a better understanding of tone of voice, energy levels, body language and more.
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