Brainshark Labs released at Microsoft Build 2017

Posted on Thursday, May 11, 2017 by RICHARD HARRIS, Executive Editor

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, has announced the launch of Brainshark Labs, its incubator for research and innovation, at Microsoft Build 2017, held May 10-12 in Seattle. They will share how they are integrating Microsoft's Cognitive Services and HoloLens mixed-reality simulation technology to transform how salespeople are onboarded, trained and coached to engage in more successful buyer communications.

The mission of Brainshark Labs is to find innovative ways to help sales organizations get better at what they do, by exploring how the latest, cutting-edge technologies can be used to solve sales readiness challenges and improve productivity.

Build 2017, Microsoft's annual developer conference, explores how software continues to transform the world in remarkable ways. Their presentation will focus on how the next generation of sales enablement solutions, including wearable technology, virtual reality and artificial intelligence, to help salespeople better prepare for buyer interactions in a simulated, low-risk environment. The company is also developing solutions that leverage automated machine scoring to help salespeople elevate their performance through a better understanding of tone of voice, energy levels, body language and more.

Brainshark's session is as follows:

- What: Making Salespeople Better Through Artificial Intelligence and HoloLens
- When: Wednesday, May 10, from 12:30-12:50 p.m. PT, and Friday, May 12, from 11:30-11:50 a.m. PT
- Additional Details: Learn how Brainshark is integrating new Microsoft technologies to improve the impact of interpersonal sales communications. Brainshark is building a platform that combines Microsoft's HoloLens, Azure Cognitive Services and Azure Machine Learning to simulate meetings and objectively score the performance of salespeople.

'We believe that every sales team, no matter how effective, can be even better: more knowledgeable, more productive and more motivated,' said Chris Caruso, chief technology officer at Brainshark. 'We are excited to launch Brainshark Labs at Microsoft Build since so much of what we're exploring harnesses the incredible power and technical advances now available from Microsoft. As a result of these innovations, we can better equip the sales teams of tomorrow by providing salespeople with the opportunity to practice their presentations in an environment that's as realistic as possible - with unpredictable interactions that get reps ready for difficult real-world questions and selling situations.'

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