AuGames partners with kathy ireland Worldwide to produce AR for brands

AuGames has partnered with kathy ireland Worldwide (kiWW), a company founded in 1993, to produce augmented and merged reality (AR/MR) experiences, for both consumers and kiWW partners, to act, interact and react within a range of the kathy ireland brands and products. The partnership aims to provide an innovative and immersive experience by creating one of the most exciting and potentially life changing technology for a generation.

"We are proud and energized to partner with the kathy ireland Worldwide family. With technology moving at ferocious pace, it can be hard for both business owners and consumers to know a passing ‘fad’ or ‘trend’ and what technology can envelop a paradigm shift that has the ability to integrate into our everyday work and family lives for the better," said Derek Dunlop, CoFounder and Executive of AuGames

"kathy ireland Worldwide is one of the most successful brands in the world. By kiWW joining forces with AuGames, it enforces a key business strategy -  in today’s globally connected digital commerce world, businesses must continue to innovate, reinvent and deliver. AuGames’ ethos and direction is at the forefront and a driving force behind the AR/MR/ leap from ’fun AR games’ into immersive and connected ‘human empowered experiences’ that has the power to transform and enhance people’s lives, for the better.” ” DR Dunlop continued.

“We are thrilled to partner with AuGames,” says Kathy Ireland, Chair, CEO and Chief Designer of kiWW.  
“We live in such exciting times, with the constant evolving advancements in technology bringing exciting new opportunities both in our personal lives and in business. AuGames is at the forefront of this revolution and we look forward to bringing our customers the best available AR experience.” 

“The AR gaming aspect is a great way for people of all ages to be introduced, educated and know more about how augmented reality works. The data that we gather will guide future and more natural ergonomic human interactions and operability across multiple industries and ultimately become part of everyday life," said Jonathan Laramy, CoFounder and Executive of AuGames, “simply put, AR is one of the biggest paradigm shifts of a generation”.

Pre-Production and Imagineering with kathy ireland Worldwide begins in Los Angeles, California and Dallas, Texas, with the first augmented reality experience being introduced in Spring 2019, and continuing throughout the rest of the year.