Apsalar To Exit Mobile DSP Business

Posted on Friday, June 20, 2014 by RICHARD HARRIS, Executive Editor

Apsalar has announced today that it will exit the programmatic media business to focus on its analytics and audience management platform.

Planned enhancements to their mobile measurement platform include enhanced user profiling with insights into user demographics, offline & cross-platform CRM integrations, predictive audience modeling, plus key integrations with data, technology and media providers.

Apsalar’s mobile measurement & intelligence platform currently manages over 1.5 billion device profiles across 25,000+ apps.

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