AppsFlyer released a mobile attribution solution for Apple’s App Clips, Apple’s shortcut to completing a single app function or task quickly and seamlessly.
The pandemic is driving increased use of mobile devices from shopping online to hybrid shopping experiences like BOPIS and curbside pickup. With the holiday season upon us, brands have an opportunity to drive record sales through mobile but must stand out in a crowded marketplace. App Clips will allow marketers to deliver and measure experiences across all parts of the user journey to deliver the greatest ROI while customers receive a seamless experience no matter what OS they are using or even if not downloading the app.
As customers are spending more time on their devices and shifting away from installs, user experience continues to be paramount. Brands have already started integrating App Clips into their mobile strategy, seeing gains in adoption from people who prefer using frictionless and lightning-fast App Clips to do things like buy a cup of coffee or hail a rideshare instead of installing a full app.
The AppsFlyer measurement process begins when the App Clip loads and a customer’s install is registered.
Once a user installs the full app, brands are able to measure the conversion rate, and leverage raw data reports to identify the source of the action clip.
Marketers and brands that install the AppsFlyer SDK can further optimize their programs for ideal business actions, which tend to take place before the full app is ever installed on a customer’s device.
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