Apple's new education focused tablet seems dead on arrival

Apple as a company are used to dominating a market, if not in terms of sheer numbers than in terms of visibility and branding. Just think of how many macs you see in coffee shops, or in TV shows or on University campuses, yet they are massively outsold by windows computers. The iPad is usually the first tablet people can name and ditto for the apple watch and smart watches. They are a company which, at the very least, likes to give the illusion of dominance and have the air of being the biggest technology company.

One sector though where it trails both in terms of perception and visibility, as well as in raw sales figures, is the education market, where it is miles behind google and their chromebooks. They are used across schools owing to the fact that they are cheap, they are very rugged and they connect to g-suite, googles easy to use service of apps that make it simple for teachers and students to send each other things, edit documents and send notes home to parents. Google are so far ahead of apple that apple had to respond and get more devices powered by iOS into classrooms.

Apple then decided that they would bring out a new iPad for the educational sphere that would be able to compete with Google’s chromebooks, yet many technology writers have been disappointed by apple’s recent announcement arguing they failed to gamble. They failed to take a risk, Apple are a company that have become known a bit for keeping things safe recently, they aren’t the type of company to go to Spin Palace online casino and put all of their money on red, figuratively speaking of course. Yet in this case many felt there were just too conservative.