Since their launch four years ago, AppDirect has operated as a traditional SaaS provider by offering their marketplace capabilities 'as a service' to partners in a white-labeled fashion. In practice, this means that they have served up a branded instance of our platform for every new marketplace with a customized front-end that is managed and hosted by our team.
The are now giving partners an entirely new way to use the AppDirect platform to power marketplace functionalities with the launch of new APIs that will open the gates to the entire AppDirect platform. This includes their provisioning engine, their catalog of more than 150 leading cloud applications, back-end Billing-as-a-Service engine, jBilling, and tons more.
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