Amazon has introduced its new Mobile Associates API for Android devices, enabling app developers to sell associated Amazon merchant products in-app. Developers can take a cut of up to 6% of items sold through Amazon’s 1-Click purchase program by integrating the new API into their app.
The new monetization program is being promoted by Amazon as a way for developers to establish a deeper connection with users, providing direct access to purchasing products and services that compliment the app’s individual characteristics. Playing a sports game, receive an opportunity to purchase Madden 2013. Using a business app tool, get a deal on printer ink.
There are three opportunities through the new program: (1) selling a single item from within an app or game, (2) showcasing a category of goods, or (3) bundling the purchase of physical goods with the purchase of digital goods.
Developers can sign up at https://developer.amazon.com.
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