Amobee Acquires Gradient X Mobile App Marketing Platform

Industry consolidation and acquisition continues with the announcement that Amobee has snaped up Gradient X. Few details were released by either company, with dual news releases available on each site.

What does each company bring to the table? Amobee brings its global presence and mobile marketing solutions/services for advertisers, publishers and operators and a base of major players in the industry. Gradient X, barely out of beta, brings its sophisticated programmatic real time bidding platform.