Amazon Launches It's Own Mobile Ads API

Amazon announced the general availability of the Amazon Mobile Ads API which they say gives developers the ability to earn high eCPM by monetizing their app with mobile ads from the Amazon Mobile Ad Network.

Amazon says it's eCPM has increased 30% since the beta launch in March, and early adopters such as Games2Win are reporting that the Amazon Mobile Ads API has been a great monetization solution for them already. 'The $2.00 eCPM we saw from Amazon far exceeded our expectation. We tested Amazon in our Kindle app first. Now we're racing to get the Amazon ads integrated in all of our apps across all Android stores,' said Mahesh Khambadkone from Games2Win.

Starting today, the Amazon Mobile Ads API will be included as part of our Amazon Mobile App SDK. Apps that use the Amazon Mobile Ads API may be distributed on any Android platform as long as they are available for download through the Amazon App Distribution Program.