Amazon AB Testing for Android Developers Announced

Posted on Thursday, December 6, 2012 by RICHARD HARRIS, Executive Editor

Amazon announced a new way for developers to test functions of their apps without actually releasing the app to the general public today, through a service called Amazon A/B Testing.

The service is built on Amazon Web Services and lets you easily optimize your apps by distributing tests to only a portion of customers and observing how successful each test is before deciding whether to launch it to everyone.

A/B Testing uses the Amazon Insights API to communicate with the services required to execute a test.

The service is free to any Android developer releasing apps through the Amazon appstore.

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