AIGC marketing will increase in 2024 says Mobvista

Posted on Thursday, December 7, 2023 by RICHARD HARRIS, Executive Editor

Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market competitiveness, while reducing the cost of some marketing activities.

Clement Cao, CEO of Mobvista predicts that AIGC will transform the marketing industry in 2024

Data Privacy Protection: In recent years, consumers have become increasingly concerned about how their personal data is collected and used. Brands must handle data more transparently and carefully to build trust. Compliant data handling not only helps to avoid legal issues but also improves brand reputation and attracts data-sensitive customers, thus becoming a key factor for sustainable development.

Sustainability (ESG): In recent years, global attention to ESG (Environmental, Social, and Governance) has climbed year after year, and has been widely emphasized by investors and consumers. As ESG factors become increasingly important to consumers, they are more inclined to support brands with good ESG performance. Marketing campaigns can capitalize on a company's strengths in environmental protection, social responsibility, and good governance to create a positive brand image and enhance brand reputation.

Dynamic Creative Optimization (DCO): Dynamic Creative Optimization (DCO) is an advanced digital advertising creative optimization technology, that provides customized marketing content through each consumer's needs and preferences and achieves creativity for thousands of people. This not only improves audience engagement and conversion rates but also enhances customer loyalty while optimizing the allocation of resources and targeting resources to the most promising audience groups, thus improving advertising effectiveness and reducing resource waste.

Marketing campaigns on video platforms: In recent years, video marketing has come to the forefront. The driving factors behind it include the popularity of mobile devices and emerging short-form and real-time live video streaming technologies. These factors bring significant advantages to video marketing, including visual appeal, ease of social sharing, multi-platform communication, and increased audience engagement. This makes video marketing a powerful brand communication tool that can deeply connect brands and audiences, deliver vivid and interesting messages, expand exposure, and increase brand influence.

Refined operations: Refined operations have become an indispensable part of modern marketing. Through data-driven decision-making, real-time monitoring and optimization, as well as cross-channel analytics, brands can manage their advertising budgets more efficiently, improve the effectiveness of their campaigns, optimize the allocation of resources, and consider the long-term value to maximize the return on investment.

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