Reaction Commerce has announced the general availability (GA) release of its breakthrough, real-time and completely open source commerce platform, designed to build, run and scale modern digital stores.
Offering the simplicity that businesses expect, along with the reliability, customization and scalability that larger retailers and brands require, Reaction Commerce enables designers, developers and entrepreneurs to create transformative ecommerce experiences.
“Ecommerce technology is still in the first inning and has a long way to go - we know because our team has spent decades building shops on platforms that we outgrew or broke all together,” said Sara Hicks, co-founder and CEO of Reaction Commerce. “We’ve spent the past few years honing Reaction Commerce and turning it into a platform that both evolves with the industry and inspires further change. After more than 14,000 signups for our alpha and beta versions, we’re excited to share our much anticipated general availability release with the world.”
Many commerce platforms were introduced before the first iPhone launched, and since that time, the ways that consumers shop and the technologies that developers use to build have dramatically changed. Retailers have struggled with legacy systems that are not able to keep up with the pace of technological evolution and, in fact, more than 70 percent say that they are looking to switch ecommerce platforms in the next two years.
Gartner estimates that the digital commerce platform market will continue to grow, with a forecast compound annual growth rate of over 15 percent from 2015 through 2020, which includes revenue from SaaS, licenses and maintenance, according to Gartner’s May 2016 “The Gartner Digital Commerce Vendor Guide, 2016” report. At the same time, there’s a dearth of developer talent willing or available to build for these outdated systems, increasing staffing costs and slowing growth. More than 50 percent of retailers identify developing and managing digital talent as a top-five business challenge.
“We evaluated all of the current market-leading platforms as we planned a huge migration from our legacy web stack to a new, open source platform. After the initial meeting with Reaction Commerce, seeing their JavaScript stack and discussing their vision of the future for commerce, we knew that we had to start fresh with Reaction,” said Anthony Hoang, CIO of Evereve. “No one else is operating at the same cadence as Reaction Commerce. We know their platform will be able to support our product roadmap for years to come and help deliver the phenomenal customer experience we’re seeking.”
Reaction Commerce is fast, scalable and the only platform that is real-time reactive. This means that it is the only platform with the ability to see all shop changes in real time on all browsers or native apps, without page reloads or app updates.
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