3D and AR in ecommerce from Overstock.com launches

Overstock.com, Inc. recently launched an omnichannel 3D and augmented reality (AR) experience in e-commerce, expanding its 3D models from its award-winning mobile apps to mobile web, reaching 100 percent of the retailer’s mobile users. This AR functionality will also be available on Overstock’s desktop site as early as this week.

Building on Overstock’s investment over the past three years in AR and 3D experiences, Overstock partnered with Seek, an AR industry specialized in web-based AR, to build on this innovation. Today, whether they’re using the mobile app or browsing online, Overstock shoppers can seamlessly view true-to-life size 3D renderings of thousands of products from top selling categories like furniture, home goods, and décor on all platforms and view these products in their room with AR.

“Technology and innovation are at the core of who we are,” said Sumit Goyal, Chief Digital Officer at Overstock.com. “With more than half of our customers shopping on mobile devices, we are constantly looking for opportunities to enhance the customer experience no matter how they shop and give our customers more confidence while shopping online. I’m proud of our employees and partners, like Seek, that have dedicated countless hours to embed this technology in our platform and help us launch the world’s largest omnichannel AR experience in e-commerce."

Overstock first launched the AR feature within its mobile app for iOS users in September 2017 and extended its AR capabilities to Android users in early 2018. Due to its consistent tech innovations, and recent AR integration, Overstock has been awarded seven consecutive Mobile Web Awards and was a 2018 Appy winner for its intuitive retail apps. With this new integration, Overstock’s mobile web sites can utilize the same technology and capabilities as its award-winning mobile apps.

Overstock’s advanced 3D capabilities will now allow customers to view life-size 3D renderings of products, creating heightened confidence and ease while shopping online. The new AR feature offers the most accurate representation of product dimensions in the highest resolution, giving shoppers a true-to-life view of how a product will look in their space, alongside their existing furniture and décor. 

"The partnership between Seek and Overstock constitutes one of the biggest steps towards mass adoption of AR to date", said Jon Cheney, CEO, and founder of Seek. "With a retailer of the caliber and size of Overstock taking the lead, consumers will begin to expect the same level of innovation from others. Now that web-based AR is possible, I believe that within just a few short years, this will be a standard on any e-commerce website.”