Sourcebits, a development firm that has created more than 500 mobile, web, and cloud applications, has created a new
report, Six Essential Analytics Your App Needs. The report details the company’s thoughts on how to create a data program that unlocks user insights and helps developers proactively steer their product. As the company says, ” Go beyond gut instincts and start making strategic decisions supported by facts and hard numbers.”
The report provides these six methods to take advantage of analytics:
- Evaluating User Behavior & Demographics
- Providing Financial Insights
- Analyze By Segment and Cohort
- Measure User Acquisition Performance
- Include A/B Testing and Optimization
- Support Direct, Customized User Messaging
Some of the specific topics covered include:
- How to go beyond “spray and pray” event measurements for user behaviors and demographics.
- Attribution tools for analyzing user acquisition and marketing efforts.
- Strategies to manage complicated financial data and deliver accurate reports.
- The benefits of segment and cohort analysis for product development.
- New opportunities for optimization through A/B testing.
- How to create customized user messages, based on data, to increase engagement.
- An overview of the services offered by the 12 analytics providers.
The report also provides 12 specific steps to being a data-driven developer including: always start with questions; collect smart data; provide actionable data to all and more.