Web3 golf company Play Today has launched a world-first golf metaverse that will be used to live stream the upcoming NSW Open Golf Championship inside an entire 3D virtual golf world, complete with avatars of pro players including the reigning champion, Harrison Crowe.
The "Play Today Metaverse" was built by golf players for golf players and will allow fans to connect with professional players, top-tier golfing brands, and other enthusiasts from across the globe from the comfort of their own homes.
Participants (who are called "Players" in the metaverse) can explore the world of golf in entirely new ways:
But given the unique virtual delivery of the tournament, there is unlimited capacity and all Players will always have a front-row seat for all the action, which will transform how fans interact with the sport of golf and revolutionize our enjoyment of sports events as a whole, according to Play Today.
"The experience of watching golf events on TV hasn't changed much over the last fifty years. It's not very exciting for the younger player and doesn't provide any opportunities for interaction, personalization, or any form of immersion in the world of golf, for players, fans, and golf retailers alike. By live-streaming the NSW Golf Open Championship within our metaverse, we are creating a new and exciting way for fans from around the world to experience professional golf. And golf is just the beginning, this is just a small taste of what the future of interactive sports broadcasting will become," said Clive Mayhew, Play Today CEO.
"It was a pretty incredible moment for me to win the NSW Open last year, especially because I won the Asia-Pacific Amateur Championship in the same year. That was definitely a career highlight. However, I'm even more stoked to be playing in the NSW Open this year because of the exciting new metaverse format that will allow my fans to be even closer to the action and more engaged. My supporters are constant motivators, on both the good and the harder days. So I'm looking forward to defending my title and engaging with as many of my supporters as possible this year. Plus my dancing avatar is pretty spot on," said Harrison Crowe, the reigning NSW Open Golf Championship winner.
"The Play Today Metaverse is a visionary concept for golf. Aligning Australia's greatest State Open Championship with an interactive experience as engaging as the Play Today Metaverse will ensure fans of the sport, not just in our great state, but globally, get a taste for the future of our great game," said Stuart Fraser, CEO of Golf NSW.
The "Play Today NSW Open Golf Championship" is being held at the Rich River Golf Club in Moama in partnership with Golf NSW, from 16 to 19 March.
It will showcase Australasia's best golfers including Blake Windred and existing NSW Open Champion, Harrison Crowe.
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