Fifty percent of app users are likely to be dissuaded from downloading an app based on customer reviews that mention bugs and glitches. This, according to a recent survey conducted by QualiTest Group, the world’s second largest pure play QA and independent software testing company. For developers, getting the app to market is often the top consideration, but releasing applications prematurely that still contain bugs and glitches can result in negative app reviews and have a real impact on the number of downloads and revenue for the app developers.
“In the highly competitive app market, customer reviews are king. In order to ensure downloads and maximize revenue, app developers must take into account the reputation of their apps online”, said Ami Sterling, CMO of QualiTest. “There is no reason for app developers to lose out on 50% of potential downloads due to negative reviews associated with bugs or glitches. With simple QA and testing, these bugs can be eliminated before the apps are released to market.”
Other app user survey insights include
- Only 10% of app users are very likely to download an app despite customer reviews referencing bugs and glitches
- Less than half of app users are unlikely to leave negative reviews in the app market after experiencing bugs
- Women are more likely than men to leave negative reviews in the app market after experiencing bugs, though more men than women aged 18-24 are likely to give negative feedback
- Only 35% of app users believe that companies do enough to ensure a better user experience and to offer updated versions of apps with fewer bugs
- App users aged 45-54 are the least likely to download an app with negative customer reviews mentioning bugs and glitches, and are the age group least convinced that companies do enough to ensure UX and update apps to have fewer bugs
Previous research corroborates the importance of QualiTest’s study, with findings such as that half of adults under 50 always or almost always read online reviews when buying something for the first time, and 82% report at least sometimes reading online customer reviews. In a market inundated with apps to choose from, users rely upon the feedback of previous customers to discern what apps are worth downloading.
Previous surveys conducted by QualiTest in the last few months have also produced interesting results: 88% of app users
abandon apps based on bugs and glitches; 8 in 10 users notice glitches and bugs in apps; only 1 in 10 users said they were not likely to abandon a finance or banking app if they noticed bugs and glitches; and bugs and glitches in e-commerce apps lead to 65% of consumers abandoning purchases and 41% saying it negatively affected their perception of the retail brand.
The survey, conducted in 2017, was jointly carried out with Google Consumer Surveys based on a representative sample of more than 1,000 respondents from the United States between the ages of 18 and 54.