Sometimes to make money you have to give something away. Nowhere is this more true that in current mobile app economy, where free apps led the way in revenue generation for 2013.
Distimo has just released its “2013 Year in Review” which highlights the big winners in the iOS, Android and Amazon Marketplaces. A blog posting highlights the full report, which is available for download on the company’s website.
So who were the winners? If you weren’t freemium, you weren’t in the game. Distimo’s Christel Schoger reports, “The Freemium Business Model – free apps with in-app purchases – makes up the largest revenue share in the Apple App Store. Our analysis showed that this revenue share even increased over the year. While the Freemium revenue share was at 77 percent in January, it grew to 92 percent in November based on globally aggregated data for the Apple App Store. The other business models, paid apps without in-app purchases and paid apps with in-app purchases, made each only 4 percent of the revenue in November 2013.”
Those are staggering numbers and shows just how fast the market can change. The Distimo report offers similar analysis for Google Play and in looks into key markets and success of in-app features among the top 10 categories.
To learn more and download the free report, click the link below.
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