Todacell is a mobile ad network based in Israel that just unveiled its Todaself Self-Service Mobile Ad Solution. The solution will provide app developers and advertisers the necessary tools required in order to execute a mobile campaign within minutes. Developers can monitor and optimize via a self-service platforms within minutes.
Simplicity to upload and manage a campaign is the primary focus of the Todaself solution. The solution is a part of the company’s ad optimization technology. This technology is proprietary and was created to further its improved campaign performances for Todacell’s managed service customers.
Amir Goldstein, CEO of Todacell stated that Todacell is the first self-service mobile ad solution to integrate advanced mobile campaign optimization technology into a self-serve solution, providing developers, advertisers and agencies control, convenience and most important, performance.
A Self-Service ad solution is ideal for both direct marketers and app developers. Developers are able to launch campaigns within minutes time. These campaigns can also be optimized through use of sophisticated technology. Ad optimization algorithms which are more advanced can provide improved mobile ad performance for developers. A broad use of non-mobile data sets can be further used for optimization.
Non-mobile data set optimization use can cover areas such as economic, socio-geographic, product, category and industry data. Todacell’s data scientists are then able to reveal what a direct correlation may be between mobile ad performance, country GDP per-capita and ad colors.
There are plenty of mobile-marketing solutions which focus on limited mobile targeting data. What sets Todacell apart, is that its solution goes beyond the fundamentals of mobile data. The solution is powered by a global mobile ad network. Todacell’s data scientists are then able to include external, non-mobile data sources.