The Facts: More than 50 percent of Americans own a smartphone; 800 apps are downloaded every second from the Apple App Store; US smartphones have an average of 41 apps installed - a 32% jump from last year.
And nearly 22 percent are never used more than once.
Sure, you need a great app with compelling, useful, entertaining & informative features & content. But that is just not enough, it’s not the reality of today.
With such bleak retention rates, it’s not enough for developers to just “have an app,” developers also need to enable customers to engage with their app in meaningful ways towards monetization. Whether your business model is driven by in-app purchases, paid subscriptions or in-app advertising, the key to unlocking app monetization lies in engagement and personalization.
The publication explores:
- Mobile engagement techniques
- Leveraging personalization to better engage users
- Engagement campaigns and how to use them for every vertical
- Tips to measuring the effectiveness of mobile campaigns
- To wrap it all up, how to put this advice into practice so that you can receive greater user engagement.