Advertisers on Google saw the number of clicks resulting from mobile devices increase, according to a report from a report by The Search Agents, an online marketing intelligence firm.
The results were published in the company’s, Q3 2013 State of Paid Search Report, which highlights trends across search engines, devices and eight industries, including Business to Business, Consumer Services, Financial Services, Real Estate and Construction, Healthcare, Retail/eCommerce, and Travel and Leisure.
The report surveyed advertisers who had fifteen consecutive months of data with the firm and an established/stable business model from Q3 2012 to Q3 2013.
According to the report, “The trends in Q3 demonstrate the growing importance of mobile devices in paid search, a shift driven both by consumers migrating to mobile devices and by Google advertisers transitioning to enhanced campaigns, which rolled out at the beginning of the quarter. Our data demonstrates that one third of paid clicks on Google now come from smartphones and tablets, confirming the rising importance of mobile over the last few quarters.”
To read the full report visit the link below.
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