Innovative electric ride share company climbs aboard leading mobile engagement platform to power advanced customer engagement via mobile channel.
Zapp’s company mission is to change the way people commute around cities, college campuses and tourist areas while reducing carbon emissions with economical, low speed, electric rental vehicles. Zapp RideShare currently rents electric cycles, by the minute, half-hour, hour and more, and has plans of introducing new vehicles such as electric assisted bicycles and electric “jeep” style, 4 and 6 passenger vehicles in the near future. All vehicles are connected by the T-Mobile network allowing them to communicate with the Zapp mobile app. Zapp currently has a presence on the University of South Carolina campus, the city of Columbia, SC, and is soon expanding to select hotels in Key West, FL.
“The effectiveness of customer engagement via mobile is of the utmost importance for companies operating in the extremely crowded ride share space,” said MobileBridge CEO, Eyal Oster. “Zapp RideShare presents a product unique to its competition and we aim to connect users not only to that product, but to the local areas hosting a Zapp presence with mobile marketing initiatives available natively through our platform.”
Zapp’s rental process operates exclusively through its mobile app and the app will be fully integrated with the Mobilebridge platform, allowing targeted promotions and contextual messaging capabilities. Zapp looks to utilize the MobileBridge platform to enhance user engagement via mobile app, and create a reciprocally beneficial digital community with additional partnering businesses in areas of Zapp RideShare operation.
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