MobFox has released a new “built-to-fit' SDK for mobile app publishers, making its SDK available in multiple sizes - from 90K to 350K - to fit a publisher’s needs depending on the ad format they choose and other requirements. The full SDK offers enhanced support for video and audio ads and the lighter SDK reduces the time it takes for the publisher to install, thus making updates to apps simpler and faster.
Additional features of the new MobFox SDK include the automatic creation of native in-app ads, a new video player with VAST 3.0 support and the multi-format waterfall to maximize fill rate of banner, native, video and audio ads.
The new SDK follows MobFox’s launch earlier this year of Autopilot, a free demand ad mediation and optimization tool. The platform helps publishers manage their demand sources across all major exchanges and networks. Developed using proprietary technology, the smart algorithm pulls reports, and automatically adjusts traffic allocation and multi-format waterfall rates accordingly, streamlining each and every campaign.
The new releases add to MobFox’s demand- and supply-side-platforms (DSP and SSP) and single gateway for mobile, video and native ad inventory management via a real-time bidding (RTB) marketplace. MobFox also offers integration to open source SDK’s for iOS and Android.