Machine Zone Spends $40 Million to Market Game of War and It Pays Off

Posted on Friday, December 12, 2014 by RICHARD HARRIS, Executive Editor

The 2014 US App Store/Google Play marketplace review took a look at the times spent at #1. The charts listed reviews of  both the Top Grossing charts and which titles received the top spots for over 90 percent of this year. The 2014 US App Store/Google Play marketplace review revealed that 'Clash of Clans' held the top spot for over 90% of 2014 on both charts.

One of the Top Grossing charts highlights has been what currently is happening at #2. The 'Game of War: Fire Age' (Machine Zone) app title had pushed back 'Candy Crush Saga' in November. Game of War was able to reach #2 on both of the Top Grossing charts list within one calendar month for the first time ever. 

The 'Game of War: Fire Age' (Machine Zone) was the only app beside 'Candy Crush Saga' and 'Clash of Clans' to achieve the recognition for 2014. Although 'Candy Crush Saga' was at #2 in November for a long period of time, the 'Game of War' app had strong results by the end of  November. 

This also carried into the first two weeks of December. The'Game of War' app is now poised to surpass 'Candy Crush Saga' as the #2 app on either  the App Store or Google Play for December.

Machine Zone had launched a promotional campaign which gave a boost to Game of War’s chart ranking. The campaign included TV commercials which had supermodel Kate Upton highlighted. The promotional campaigns were then broadcasted frequently during late night talk shows, sports broadcasts and during prime-time TV programming. Machine Zone is operating with a $40 Million budget to market 'Game of War', which would make them a comparable player to high spending Supercell and King in the mobile app market according to VentureBeat.

A total of six apps were also ranked as #3 on Google Play and the App Store’s Top Grossing charts in 2014. The Google Play 'Game of War' version was unveiled in March of this year and had reached #3 in late July. Google Play’s Game of War app reached number two also for the first time in November. 

More App Developer News

NIKKE 3.5 anniversary update livestream coming soon



New AI tool targets early dementia detection



Jentic launch gives AI agents api access



Experts warn ai-generated health content risks misinterpretation without human oversight



Ludo.ai Unveils API and MCP Beta to Power AI Game Asset Pipelines



AccuWeather Launches ChatGPT Integration for Live Weather Updates



Stop Using Business Jargon: 5 Ways Buzzwords Damage Job Performance



IT spending rises as banks balance legacy and innovation



Tech hiring slumps as Software Developer job postings fall



AI is becoming more widespread in collaboration tools



FCC prohibits new foreign router models citing critical infrastructure risks



ChatGPT Carbon Footprint Matches 1.3 Million Cars Report Finds



Lens Launches MCP Server to Connect AI Coding Assistants with Kubernetes



Accelerating corporate ai investment returns



Enviromates tech startup launches global participation platform



Private Repository Secures the AI-driven Development Boom



UK Fintech Platform Enviromates Connects Projects Brands and Consumers



Env Zero and CloudQuery Announce Merger



How Industrial AI Is Transforming Operations in 2026



AI generated work from managers is damaging trust among employees



Foresight Secures $25M to Bridge Infrastructure Execution Gap



UNESCO AI initiatives driving sustainable development in Africa



What can you build with ChatGPT in 48 hours



env zero and CloudQuery merge



China is accelerating the next phase of AI



Copyright © 2026 by Moonbeam

Address:
1855 S Ingram Mill Rd
STE# 201
Springfield, Mo 65804

Phone: 1-844-277-3386

Fax:417-429-2935

E-Mail: contact@appdevelopermagazine.com