The mobile ad space is hot and it’s getting a little more crowded with the announcement by LiquidM of the availability of its new mobile advertising management platform (MAMP).
Mobile ad networks are all the rage with the tech venture capitalists as emerging markets rapidly grow, and subsequently so do the opportunities for placement of mobile ads. $5 million from three funders provides the fuel for LiquidM to expand its efforts.
And it’s a huge market. The goliath ad agencies funnel incredible sums of ad dollars to mobile, with more coming every day, and if your ad network can get a big piece, the cash will roll in.
The technology and individual customability as it relates to placing large volumes of mobile ads is increasing every day and LiquidM’s pitch is that it is in the forefront of both.
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