IoB to improve product and service personalization

Posted on Tuesday, January 31, 2023 by BRITTANY HAINZINGER, Social Editor

Emerging software architectures in 2023 will be built around data quality, data pipelines, and traceability rather than computing, processing, APIs, and responses. This shift is being driven by digital transformation, which requires a data-driven approach to leverage AI and machine learning. Although the success of this method requires processing large amounts of data affordably."

Internet of Behavior (IoB) will propel the personalization of products and services

"In 2023 we will also see the Internet of Behavior (IoB) propel the personalization of products and services. By collecting data about how individuals behave and interact with applications and devices, highly personalized products and services will emerge at an accelerated pace."

Ratnesh Singh Parihar

Ratnesh Singh Parihar is the Principal Architect at Talentica Software. He is a National Institute of Technology, Surat alumnus, and has worked with several early- and growth-stage startups in a career spanning over a decade and a half. He has built expertise in architecture and design, scaling and handling large systems, solving complex engineering problems, and modernizing legacy applications.

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