Influencer marketing agency Audiencly adds new Head of Operations

Audiencly, an influencer marketing agency, recently announced Mario Lohe as its new Head of Operations. In this pivotal role, Lohe will drive the company’s strategic growth plans. The 44-year-old brings a wealth of experience in operational management and digital transformation, particularly in implementing disruptive technologies and agile work practices. Prior to joining Audiencly, he served as Director of Operations, Germany at Havas, where he led extensive restructuring initiatives focused on cross-departmental process optimization and the effective use of AI and modern tools.

Influencer marketing agency Audiencly welcomes Mario Lohe as it's new Head of Operations

With his interdisciplinary expertise in communication, project management, and product oversight, Lohe will assess and enhance Audiencly's entire organizational structure. Drawing from his success in global transformations and boosting cross-departmental efficiencies, he is set to make a significant impact. The implementation of an agile mindset and an iterative work approach has already been a key focus in his previous position, including collaborations with major clients from the automotive industry.

Mario Lohe, new Head of Operations at Audiencly

Effective immediately, Lohe will leverage his skills to help Audiencly scale from a start-up to a market leader in influencer marketing. His main priorities will include streamlining processes and optimizing workflows using advanced AI-driven technologies and agile methodologies to ensure a seamless transition from start-up to a scaled company.

"With Mario on board, we have exactly the right person to strategically grow the team, streamline our workflows, and establish our position as the number one in influencer marketing," says Adrian Kotowski, founder and CEO of Audiencly.

Lohe adds, "Audiencly has quickly carved out an impressive spot in the market. Now, it's about strategically developing our structures to maintain both our agility and our innovative edge as we scale to the next level." Compared to larger network agencies, Audiencly is like a speedboat, ready to pivot and respond to new trends instantly. "This is a critical advantage that we intend to secure for the long term with a clear, forward-thinking strategy," Lohe emphasizes. "I'm excited to support the team through this crucial phase of growth and contribute to the agency's ongoing success."

"We have planned big projects for Audiencly and really interesting campaigns which will catch a lot of attention and bring awareness to our client’s products more than ever before! We continue to expand every day and grow consistently and so does our network of amazing Influencers, Brands and Team members to create more successful campaigns at a higher level every time," said Adrian Kotowski, founder and CEO of Audiencly.

"One of the main aspects that we have to understand pretty early and which has brought us ahead of many others is that we understand the importance and especially we can track down valuable Influencers rather than just Influencer with a big reach. In the past we have worked with Influencers with millions of impressions and views but who had only like a 5% conversion rate whereas our valuable influencers that we work with today might have a slightly smaller reach but they have an extremely strong bond to their audience and are able to really“Influence” their audience and achieve conversion rates far over 20% which obviously turns out far more profitable for the brands," said Adrian Kotowski, founder and CEO of Audiencly.

"The process of how to start a campaign with us is pretty easy. All that needs to be done is to contact one of our Managers or me via our website or LinkedIn and we will instruct all the further details about the plan, target audiences, and goals and we will look into their business to get a proper understanding of everything in order to use all the information and create a working campaign plan which can be implemented immediately. However it certainly helpt to already have a clear vision on what you want to promote, what audience do you want to target and are your main goals you want to achieve with this campaign so that we can work on how to make your goals become reality," said Adrian Kotowski, founder and CEO of Audiencly.