Google Adds New Ad Review Feature for Its AdMob App Monetization Network

Google has added a new Ad Review Center feature to AdMob to give developers more control over ads that appear in apps.

The Ad Review Center lets developers review ads before they appear in an app, and displays ads which have already shown in the app, to allow developers to assess if they want to continue showing those ads to users. It can particularly useful for brand-conscious developers.

To utilize the Ad Review Center developers can manually enable the service within their account by visiting the Monetize tab of the account, then clicking ‘Ad Review Center’ in the left hand navigation and following the instructions.

Once its set up, one of two modes can be chosen.

Run Ads Immediately - allows ads of all targeting types (contextual, interest-based, and placement) to automatically serve to apps, taking into account whatever filters that have already been set up in the account. Developers can then review the ads which have appeared and potentially block them from running again.

Hold ads for 24 hours - This mode applies to placement-targeted ads only, which are ads that advertisers have chosen to target to a certain app specifically. Ads are held up to 24 hours before showing in apps, or until they are explicitly approved. If action is not taken within 24 hours, ads will begin showing in the app.

The Ad Review Center function applies to all ads, including ads served through Ad Exchange. The exception is that it doesn't apply to CPM reservation ads or ads served from third-party ad networks.

For more information visit the link below.