GEENEE, the app that uses new and precise image recognition technology to turn Instagram into a shoppable marketplace, is launching out of beta on iOS and Android. Having raised $4.4 million in Series A funding from investors, the app harnesses the convenience of a screenshot in order to empower the user to shop their most coveted looks. Instantly capture the ensembles of your favorite Instagram influencers and find any item on-demand.
GEENEE uses its own patented technology and proprietary algorithms with human-assisted curation in order to tag and organize items to be “screenshopped.” Simply take a screenshot of the outfit you desire and the app then analyzes and guides its users to the most precise wardrobe matches. Shoppers can find exactly what they’re looking for with the tap of a button! In the event an exact match can’t be made, GEENEE recommends an almost identical alternative available for purchase.
With the new round of funding GEENEE will continue to grow the team, bringing aboard new members to help with app development. The app will continue to see new growth such as an increased number of Instagram influencers and shoppable items added to the inventory as well as an expansion to shop with the app across all print and digital platforms.
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