Cost per like for paid posts is less than expected says Thumzup

Thumzup Media Corporation ("Thumzup" or the "Company") has announced that the estimated cost per like for paid posts* on its platform in August 2023 is $0.76, less expensive than the publicly-reported average Cost Per Like on major social media advertising platforms.

The Thumzup mobile app, which is available for download in the App Store and Google Play, enables advertisers to garner user generated content from customers and fans, incentivizing them to become social media advocates for the brands they enjoy by paying them cash for approved posts.

Thumzup announces that the cost per like for paid posts is less than you might expect

Out of 446 posts made through the Thumzup platform during the month of August 2023, the Instagram followers of the accounts making post on the Thumzup app aggregated to 384,156 followers, of which 7,676 liked the post. Had the listed Thumzup advertisers paid full price for these campaigns the total cost would be approximately $5,854, which divided by the total Instagram users who liked a Thumzup post results in an estimated Cost Per Like of $0.76, with an overall engagement rate of 2.0%. Two percent engagement is seen by some experts as a good result for influencer marketing.

“Thumzup’s Cost Per Like is well below the publicly-reported Cost Per Like averages on major social media advertising platforms[1],” stated Robert Steele, Chief Executive Officer of Thumzup Media Corporation. “We believe that Thumzup has now demonstrated that it is one of the most compelling values in advertising. We generate engagement at a relatively low cost per like and achieve a good engagement rate. Our content creators’ followers form a major part of our target market. It’s worth noting that our focus is on everyday people, not professional influencers.”

We believe that posts about our advertisers made through the Thumzup app are more valuable than traditional digital ads, or influencer marketing because they are mostly made by non-professional influencers who are telling their friends about brands and businesses that they love. For traditional brick and mortar retail businesses, most of the posts are made by users who live in the neighborhood near the advertiser. As we continue to collect and refine this important data, we believe the value of Thumzup’s platform will continue to resonate with small businesses and users alike.”

*Defined as Thumzup paying a user of its platform for a post on the user’s social media account on behalf of a listed business. As an introductory offer, Thumzup provides certain listed businesses a budget covering a certain number of the initial paid posts made about the business by its users.